MediumAptitude tests
Which option is a product benefit rather than a feature?
TL;DR
The chance to have a great time with friends — option 3.
Question
Which of these is a product benefit?
Answer choices
- Price.
- A 200 g pack.
- The chance to have a great time with friends.
- Heat resistance.
Answer
The chance to have a great time with friends — option 3.
Explanation
Having a good time describes an outcome for the buyer. Price, pack weight, and heat resistance are characteristics of the product itself.
Platforms
- BURN Online School
